this post was submitted on 05 Jul 2023
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"Lost"? Advertising itself does not make any profit at all. It's about promoting the brand and making money from selling the product. Ask Red Bull for details. They spend loads of money (including hosting their own GP) to promote canned soda.
I'm not talking about advertising money, I'm talking about them contributing to the fees paid to the FIA to host the actual Grand Prix. The organizers lost money on that race most years. It ran, and 2019 was no exception.
Because the German car brand is not interested in paying the fees of a German GP to promote "quality made in Germany".