this post was submitted on 05 Jul 2023
116 points (98.3% liked)
Formula 1
9097 readers
305 users here now
Welcome to Formula1 @ Lemmy.world Lemmy's largest community for Formula 1 and related racing series
Rules
- Be respectful to everyone; drivers, lemmings, redditors etc
- No gambling, crypto or NFTs
- Spoilers are allowed
- Non English articles should include a translation in the comments by deepl.com or similar
- Paywalled articles should include at least a brief summary in the comments, the wording of the article should not be altered
- Social media posts should be posted as screenshots with a link for those who want to view it
- Memes are allowed on Monday only as we all do like a laugh or 2, but donβt want to become formuladank.
Up next
2024 Calendar
| Location | Date |
|---|---|
| πΆπ¦ Qatar | 29 Nov-01 Dec |
| π¦πͺ Abu Dhabi | 06-08 Dec |
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Mercedes the company put a boatload of money into the German GP and lost a fair amount of it.
"Lost"? Advertising itself does not make any profit at all. It's about promoting the brand and making money from selling the product. Ask Red Bull for details. They spend loads of money (including hosting their own GP) to promote canned soda.
I'm not talking about advertising money, I'm talking about them contributing to the fees paid to the FIA to host the actual Grand Prix. The organizers lost money on that race most years. It ran, and 2019 was no exception.
Because the German car brand is not interested in paying the fees of a German GP to promote "quality made in Germany".