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This is the best summary I could come up with:

The values for Tesla's "consideration" and "trust and like" scores put together by Caliber have fallen eight percent from January — while those of German automakers including Mercedes, BMW and Audi rose during the same period.

In other words, Tesla's sluggish sales aren't just the result of rising interest rates, a surge in competing offerings, and a slowing overall demand for EVs.

"It is hard enough to win sales without getting into politics," Northwestern University marketing professor Tim Calkins told the news agency.

New Tesla registrations in California dropped for the first time since the pandemic in Q4 of last year, indicating potential losses in one of the company's biggest US markets.

With rising competition, a floundering effort to realize its vision of "Full Self-Driving," and a distracted and unpredictable CEO, Tesla is expected to have a terrible year ahead.

"It's hard to drive the car associated with him," climate activist Kat Beyer, who bought a Tesla Model Y, despite of Musk's antics, told Reuters.

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