Not The Onion

12361 readers

716 users here now

Welcome

We're not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!

The Rules

Posts must be:

Links to news stories from...
...credible sources, with...
...their original headlines, that...
...would make people who see the headline think, “That has got to be a story from The Onion, America’s Finest News Source.”

Comments must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, or otherwise disruptive behavior that makes this community less fun for everyone.

And that’s basically it!

founded 1 year ago

MODERATORS

kescusay

367

It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma to c/nottheonion

213 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 3 points 8 months ago (2 children)

Maybe the appeal is the "cool factor". Here's 2 examples I could think of. At work, you want to stand out from the "water bottle" people. At parties/bars maybe you don't want to drink alcohol, but still want something in your hand while you're mingling.

[–] Serinus 5 points 8 months ago

It's honestly a fine product. It's just overpriced by about 2 or 3 times what it should be.

[–] [email protected] 4 points 8 months ago* (last edited 8 months ago)

The appeal was people who don't drink alcohol get some water that lets them fit in with the drinkers at first glance.

And it doesn't make it clear they're judging everyone around them for lack of palate and sense.

(Maybe that's just me)