Not The Onion

12561 readers

506 users here now

Welcome

We're not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!

The Rules

Posts must be:

Links to news stories from...
...credible sources, with...
...their original headlines, that...
...would make people who see the headline think, “That has got to be a story from The Onion, America’s Finest News Source.”

Comments must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, or otherwise disruptive behavior that makes this community less fun for everyone.

And that’s basically it!

founded 2 years ago

MODERATORS

kescusay

367

It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 9 months ago by return2ozma to c/nottheonion

213 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] NegativeLookBehind 170 points 9 months ago (2 children)

Is it marketing? I bet it’s marketing.

[–] Hoomod 88 points 9 months ago

In other words, the branding is one of the main selling points

Basically

[–] phoneymouse 49 points 9 months ago

There is a How I Built This podcast that interviews the founder. He was in marketing/advertising as a creative his entire career before he started the company. Actually, he didn’t even have enough money to make the first batch, so he created a video and Facebook page that went viral and got him enough interest and actual orders to prove to investors that they should fund him.