Economics

439 readers

25 users here now

founded 1 year ago

102

Wendy's now says it won't surge-price menu items (www.businessinsider.com)

submitted 8 months ago by MicroWave to c/economics

29 comments fedilink hide all child comments

Wendy's is walking back suggestions it will start surge-pricing burgers and fries.
On an earnings call, the company's CEO said it would begin experimenting with "features like dynamic pricing."
Wendy's later said its dynamic pricing wouldn't raise prices and would only offer discounts.

Wendy's on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 18 points 8 months ago (1 children)

lmao, they spent $20mil to build the new pricing software, but tooootally not going to use it now. k.

[–] FuglyDuck 9 points 8 months ago* (last edited 8 months ago) (1 children)

They’re gonna do what kohls does. Jack the prices to always offer a “discount”. When they double the prices and then offer a 40% discount, make sure to use the shocked piccachu meme. (And when they surge away the discount… the shocked Richu meme,)

They’ll probably slowly jack the rates between now and roll out to avoid anyone noticing too much.

Because they think we’re idiots

[–] [email protected] 3 points 8 months ago (1 children)

… and they’re right.

[–] FuglyDuck 3 points 8 months ago* (last edited 8 months ago)

Well… in general.

It’s imprudent to suggest people can’t get any dumber. Idiots take it as a challenge.