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Burger chain Wendy's looking to test surge pricing at restaurants as early as next year (apnews.com)

submitted 10 months ago by MicroWave to c/economics

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Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.

During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.

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[–] agent_flounder 9 points 10 months ago (1 children)

Grrrr. God damnit can't any company not totally suck ass?

[–] Chocrates 2 points 10 months ago

I think once you file your Corporate paperwork you immediately turn evil. Corporations have a duty to make money at all costs and I am not sure that that is moral anymore.