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France bans 'steak' label on vegetarian products (www.lemonde.fr)

submitted 9 months ago by MicroWave to c/worldnews

27 comments fedilink hide all child comments

The government's decree is a response to a long-standing complaint by the meat industry that terms like 'vegetarian ham' or 'vegan sausage' were confusing for consumers.

The French government issued a decree on Tuesday, February 27, banning the term "steak" on the label of vegetarian products, saying it was reserved for meat alone. Other terms that can no longer be used for meat-free products include "escalope," "ham," "filet" and "prime rib," according to the decree.

The ruling is a response to a long-standing complaint by the meat industry that terms like "vegetarian ham" or "vegan sausage" were confusing for consumers. It is based on a 2020 law whose application was temporarily suspended by the State Council in June 2022 after a complaint from Proteines France, a consortium of French companies selling plant-based food.

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[+] andrewta -8 points 9 months ago (3 children)

Within lemmy we understand the term vegan ham or vegan steak would mean it isn't flesh based it's plant based, but outside of lemmy I can see confusion happening.

We keep arguing for truth in advertising and truth in labeling.

While I'm not sure how to label a vegan ham without saying ham. That doesn't mean there isn't another term. Let's try to find that other term and use that term.

[–] [email protected] 14 points 9 months ago

Where is the confusion?

[–] [email protected] 11 points 9 months ago (1 children)

Easy. Mandate a massive green V on all vegan products. Now your shills aren't confused, and other consumers can happily decide if they want milk or a vegan alternative to milk, simply "V milk".

[–] andrewta -4 points 9 months ago (1 children)

So because I know older people that are more easily confused (which happens when you get older), that makes them shills?

[–] [email protected] 8 points 9 months ago (1 children)

reading comprehension is a basic requirement for a functioning society. We can't design everything around "some old person might get confused by this".

[–] CazzoBuco 9 points 9 months ago

I'd argue "another term," is just more bs tactics by the meat conglomerates in an attempt to hurt the vegan market. Claiming people are dumb and can't read is not an excuse to pass these kinds of laws.