this post was submitted on 25 Feb 2024
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The $3499 Apple Vision Pro reportedly costs $1542 to make.

Edit: Archive link https://archive.ph/u4BCi

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[–] [email protected] 122 points 9 months ago (3 children)
[–] [email protected] 78 points 8 months ago (2 children)
[–] [email protected] 17 points 8 months ago* (last edited 8 months ago) (1 children)

$80 to undo what you did to slow down my phone.

[–] PoopMonster 11 points 8 months ago (1 children)

Didn't they sell $700 casters for THEIR Mac pro. FUCKING CASTERS!!!

[–] [email protected] 2 points 8 months ago

Shitty coasters too :) they didn't even have locks on them did they?

[–] [email protected] 9 points 9 months ago
[–] DingoBilly 8 points 8 months ago* (last edited 8 months ago) (1 children)

The tech inside is great, but Apple also knows its customers are happy to pay a hefty premium over cost. I hate Apple but they are amazing at branding at end of day.

[–] [email protected] 11 points 8 months ago (1 children)

Apple are almost certainly planning a non “pro” model that will be much cheaper and the pro’s high pricing drives discussion, exclusivity, which leans in on their aspirational brand modus. Thus, the non-pro model will likely have absurd sales as people rush to finally buy in at their price level.

I don’t support it or like it but Apple have been following this playbook for decades now and unfortunately it really works.

[–] HootinNHollerin 4 points 8 months ago

It’s also easier to engineer the thing first without heavy cost pressure then reengineer it to be cheaper. With added benefit of better understanding the market and demand