They're careful to make sure the bottle still looks the same from the front, but from the side you can see the difference.
this post was submitted on 22 Feb 2024
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Shrinkflation
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A community about companies who sneakily adjust their product instead of the price in the hopes that consumers won't notice.
We notice. We feel ripped off. Let's call out those products so we can shop better.
What is Shrinkflation?
Shrinkflation is a term often coined to refer to a product reducing in size or quality while the price remains the same or increases.
Companies will often claim that this is necessary due to inflation, although this is rarely the case. Over the course of the pandemic, they have learned that they can mark up inelastic goods, which are goods with an intangible demand, such as food, as much as they want, and consumers will have no choice but to purchase it anyway because they are necessities.
From Wikipedia:
In economics, shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation.
[...]
Consumer advocates are critical of shrinkflation because it has the effect of reducing product value by "stealth". The reduction in pack size is sufficiently small as not to be immediately obvious to regular consumers. An unchanged price means that consumers are not alerted to the higher unit price. The practice adversely affects consumers' ability to make informed buying choices. Consumers have been found to be deterred more by rises in prices than by reductions in pack sizes. Suppliers and retailers have been called upon to be upfront with customers.
https://en.wikipedia.org/wiki/Shrinkflation
Community Rules
- Posts must be about shrinkflation, skimpflation or another related topic where a company has reduced their offering without reducing the price.
- The product must be a household item. No cars, industrial equipment, etc.
- You must provide a comparison between the old and new products, what changed and evidence of that change. If possible, also provide the prices and their currency, as well as purchase dates.
- Meta posts are allowed, but must be tagged using the [META] prefix
n.b.: for moderation purposes, only posts in English or in French are accepted.##
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As someone with all: YES PLEASE!
Companies changing their recipes and ingredients while barely or even not changing their packaging has almost killed me at least twice now. And no doubt there have been several other "mystery reactions" that I've blamed on housemates not washing chopping boards, but could have been a product recipe change I didn't notice at that specific time.
It's been getting so much worse. One of the things I'm allergic to is potato, which is a supper common ingredient to be used when a company uses "skimpflation" to increase profits. Changing the ingredients and quality of ingredients, and manipulating the recipe to be cheaper to make, but not entirely noticeable to the public - maybe use a health-focused or other marketing strategy "now with less carbs" to hide that swapping half the wheat flour for wheat fibre was an entirety profit driven choice.
Potato is cheap and versatile. In the last 10 years I've lost entire catagories of products to brands adding unnecessary potato. From sachets of cup-a-soup to canned soup where potato is a great cheap thickening agent to pesto pasta sauce where most brands in Australia contain potato flakes as a binder. I'm allergic to tomatoes too so pesto pasta used to be my life saver at Italian restaurants, But no more. I'm not safe with sweet products either, potato flour is a cheap way to cut wheat flour in cookies and cakes, potato starch can thicken puddings and custards while conveniently making your product gluten free (so you can save money on ingredients, And charge more for being a "allergen friendly food")
My favourite brand of rice pudding is actually what first drew my attention to the issue with recipe changing and packaging not changing. I bought 2x two packs on the same day, got home and halfway through the week had an allergic reaction after dessert. I double checked the ingredients and because I still had the old pack sitting in the recycling bin I could directly compare while I waited for my boyfriend to bring the car around so we could go to the hospital.
It's gotten to the point where I'm paranoid enough that I'm checking the same ingredients list 3 times - in the store before I buy it, at home when I pull it out of the pantry, and when I'm standing over the trash can about to throw the packet away, or when I'm pulling it out of my lunch box about to eat it, after already having checked it as I was putting it in my lunch box.
I wonder if you could go to the CBC with your story, that seems like a serious concern that needs to be addressed. It's not fair to you or anyone with "unusual" allergies.