this post was submitted on 20 Feb 2024
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I mean that’s why I said no company would actually do this. But if they say demand was way more than expected, that means they were basing their financial assumptions off of a smaller sale amount, and stuff like server hosting/capacity was likely scaled to that smaller amount as well.
I do think there’s an ok argument for it though—you avoid a bad first impression where people are frustrated by spending money and having no product (as in the uncertainty of being able to login). And likewise, a wave launch could possibly increase the hype through anticipation like those sneaker drops and such. Would allow you to make the money you “expected” to make and then expand the server infrastructure in manageable chunks that won’t bankrupt you if there isn’t that much more demand.
That said, this wave launch would have to occur pretty quickly, otherwise the demand would move on since it couldn’t get the product for any price (like when I abandoned buying a new graphics card a while back because there literally wasn’t anything I wanted available for sale, except scalped ones on Amazon)