this post was submitted on 19 Feb 2024
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They do a lot of things, mostly related to online retailing in Japan. They bought Ebates, presumably to get all the shopping data they collect, it wasn't really a pivot. (Also they'd been doing financial-ish stuff like rewards programs before apparently. I went and read their Wikipedia article when I saw this post.)
They also bought Kobo, a Kindle competitor that I actually like. (Partially because you can still easily remove their DRM).
The hardware is better, too. It'll be a cold day in hell before I go back to a Kindle.