this post was submitted on 14 Feb 2024
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Sony misses PS5 sales target as console enters ‘latter stage of its life cycle’::Sony has cut its sales forecast by 4 million units for the fiscal year, down from 25 million to 21 million. It comes as the company missed its sales projections by a million.

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[–] [email protected] 13 points 9 months ago (1 children)

As far as I know they already lose money selling them because they make way more money through PS plus and the PS store

[–] givesomefucks 22 points 9 months ago* (last edited 9 months ago) (1 children)

Consoles never really make money.

The money is in locking consumers in your ecosystem, which is why exclusives used to be a big deal. Now they'd rather their games be available to people on other consoles since they bought up too many studios

Like, Xbox wants everyone that owns a Xbox to buy COD for Xbox. But they also can't limit it to Xbox because a bunch of ps5 people would buy it if they could. So it's better to sell thru ps5 then losing all those potential customers that will never buy an Xbox.

[–] Telodzrum 15 points 9 months ago

This is only half true. They are loss leaders early in their lifecycle, but almost (looking at you PS3) always profitable 2-3 years into production due to paying down initial costs of production and efficiencies developed during production.