this post was submitted on 02 Feb 2024
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Wow, I had no idea. I didn't even really know that cable was at one time the fancy premium version of TV.
One thing I think we can say though is that a big part of why Netflix was disruptive was the promise of watching uninterrupted-- No ads. So even though folks thought "of course cable has ads, that's the norm," they also flocked to services that provided ad-free alternatives.
I'm always surprised when I see someone just sit through a YouTube ad or something, instead of beating their chest and screaming "WHERE uBLOCK? HOW ADS?" which alarms the neighbors but they're used to it at this point (which is what I do)... But it's encouraging that people still voted with their feet by dropping cable as soon as a less extractive experience emerged. It gives me hope that the endgame of enshittification is irrelevance.