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Dirty secret... Companies often post fake jobs that they never intend to fill. This makes it look like the company is hiring a lot and that positively impacts stock price
No serious investor is dumb enough to be swayed by data that's easy to fake. Public companies are required to publish their financial reports every quarter.
Nortel basically cheated the stock market by buying any company they could to look succesful while publishing not so real numbers in their reports, which caused their stock price to explode for a few years. Investors only care about returns. They don't care if the company goes under after they've made their money
Nortel was like old school AT&T, they got big by doing things properly with reliable, well-designed hardware/software and hiring lots of extremely talented people, and once the money reached a critical mass they started doing super shady shit and traded out all of the talent, passion and loyalty for more money until nothing but a husk was left, and it inevitably collapsed.
Greed consumes all.
Once the CEO started saying "what do we make here? Money!", it was over.