this post was submitted on 31 Jan 2024
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I’m not convinced it does work. Freakonomics did a bit on marketing awhile back and the researchers they talked to said ad dollars were pretty inefficient and that companies would probably net a larger profit by reducing TV advertising.
Transcript of part 1
More anecdotally, they talk about two corporate tests in digital marketing (Ebay and P&G) that seem to indicate that digital marketing isn’t paying off for companies either.
Transcript of part 2
Personally this hurts my soul even more knowing the only people profiting are the middlemen who engineer their products to be objectively worse so that they can shove ineffective ads in my face.