this post was submitted on 31 Jan 2024
314 points (98.2% liked)
[Outdated, please look at pinned post] Casual Conversation
6601 readers
1 users here now
Share a story, ask a question, or start a conversation about (almost) anything you desire. Maybe you'll make some friends in the process.
RULES
- Be respectful: no harassment, hate speech, bigotry, and/or trolling
- Encourage conversation in your post
- Avoid controversial topics such as politics or societal debates
- Keep it clean and SFW: No illegal content or anything gross and inappropriate
- No solicitation such as ads, promotional content, spam, surveys etc.
- Respect privacy: Don’t ask for or share any personal information
Related discussion-focused communities
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I’m not convinced it does work. Freakonomics did a bit on marketing awhile back and the researchers they talked to said ad dollars were pretty inefficient and that companies would probably net a larger profit by reducing TV advertising.
Transcript of part 1
More anecdotally, they talk about two corporate tests in digital marketing (Ebay and P&G) that seem to indicate that digital marketing isn’t paying off for companies either.
Transcript of part 2
Personally this hurts my soul even more knowing the only people profiting are the middlemen who engineer their products to be objectively worse so that they can shove ineffective ads in my face.