this post was submitted on 31 Jan 2024
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One thing I give Apple credit for is keeping ads out of the primary operating system. I've got an Apple TV and a Google TV (I refuse to use it's full name). Apple TV is just a grid of Apps whereas the Google homescreen immediately hits you with an ad for a show on a streaming service you might not even have. Even the Google remote has dedicated buttons for Netflix and YouTube and I'm not a Netflix subscriber.
I guess it's the difference between Apple being a hardware/software company and Google being an advertising company.
Apple TV+, the streaming service, does show ads for content. It's one of the worst, in my opinion, at pre-roll ads for other shows you didn't click on.
Then, in the interface, you'll get banner-like ads for other stuff, mostly Apple TV+ exclusives. Also, the interface also does push casual browsing (or search) into the paid buy/rent options also.
Apple's days of focusing on user experience above all else has shifted towards getting you to pay for stuff. Just because it mainly steers towards stores they own (app store, music/movies/TV, services subscriptions) doesn't make it any less intrusive of advertising.
Apple TV+ is an app though (which I never use). I'm talking about the operating system and the extended area above the apps is only applicable to the apps you put there (all of which for me just show the stuff you're currently watching).
Apple TV+ and Apple Music do have first party status, subtly favored by the operating system itself. The Siri/search integration is tighter with those services than competing services, which is especially important on a TV interface (where there isn't a keyboard or mouse or touchscreen). I think search for music still only looks at the Apple Music catalog and won't search Spotify/YouTube/Tidal.
It's not a glaringly obvious promotion of their own products, but that's what I mean when I say that Apple pushes users towards their own stores. On desktop and mobile, they're pushing Apple's own paid cloud storage (and won't let competing services fulfill the same functionality), at the OS level.
There are ads on the app store, which I'd consider to be part of the "primary operating system", especially since it's the only way to install apps.
Not to mention constant ads for icloud. In the photos app, and even notifications from the settings app. (It's possible to turn these off, but not easy or intuitive).
After switching to Android, I haven't seen a single ad in the operating system, (I think Play Store does have ads, I just haven't got any for some reason). The closest thing is Google photos sometimes asking me to turn on backup.
Edit: Ignore my complaint. You learn something new every day.
Original: Except for the fact that the remote has no home button anymore. It always opens the Apple TV+ app. Otherwise I agree though, ad-free experience, best TV-box I ever owned.
You can change that in the settings. It’s been that way since the remote with the touch pad. It can either go to ATV+ or Home. One of the first things I do with a new ATV is change it.
You can also double click the TV button to switch between open apps.
I’m fairly certain you can remap that Netflix button
Regardless of the function, Netflix paid to get their name advertised right on the remote.