this post was submitted on 27 Jan 2024
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This is the best summary I could come up with:
The company announced this afternoon that it would leave the smartwatch business and redirect resources to its less-smart goods instead.
The company has been one of the most prolific makers of Wear OS smartwatches over the years, and its absence will leave a large gap in the market.
“Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us: designing and distributing exciting traditional watches, jewelry, and leather goods under our own as well as licensed brand names.”
This shouldn’t come as a huge shock if you’ve been paying attention to Fossil the past few months.
The company regularly put out smartwatches through Wear OS’s toughest years and was often a permanent fixture at CES.
What’s more, Fossil was expected to announce news of a new Gen 7 featuring the Qualcomm Snapdragon W5 Plus platform in 2023 — however, it was nothing but crickets the entire year.
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