this post was submitted on 26 Jan 2024
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[Dormant] Electric Vehicles

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Despite the bad press, half of America is still considering an EV or hybrid car — they just want them to be cheaper (www.businessinsider.com)
submitted 10 months ago by MicroWave to c/evs
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Claims that electric vehicles don't have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It's another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.

…

"These are later adopters, and because of that, they're not as driven by innovation or even design," Korst said. "They have more functional needs, and they're much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, 'how do I charge so what's that going to take? How much time is it going to take me?'"

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[–] marx2k 13 points 10 months ago (2 children)

I bought a crv hybrid. I also work from home and don't really drive much anyway.

Pretty sure the upcharge wisconsin charges to register a hybrid cost me more than the gas I've put in it per year.

[–] Tikiporch 6 points 10 months ago

It makes no sense to target hybrid cars unless you're also targeting other efficient ICE vehicles. My state used to seperate hybrid from plug in hybrid, but the culture war BS changed that.

[–] [email protected] 4 points 10 months ago (1 children)

A registration upcharge for a hybrid? What kind of nonsense is that? I got federal and provincial rebates for my plug-in hybrid.

[–] willis936 1 points 10 months ago

Rebate scope was heavily reduced in the past month and suddenly there's stories about EV and PHEV demand being lower? Horse shit. They're just more expensive now.