this post was submitted on 24 Jan 2024
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When I see a product I already use being promoted by YouTubers in sponsored segments, I immediately question if I should be using it, even if I'd have happily continued had I never seen that sponsorship.
Absolutely true. I remember every YouTuber and their mother shilling out for LastPass a few years back. Now that their reputstion is kind of in the dumps after several "noncritical" hacks I see those same YouTubers shilling out for Dashlane.
It just gets worse if you try to think of any serious sponsorship program by companies that are, to date, trustworthy. There are none because they don't need them. Word of mouth is good enough for them because the customers they have will stay being customers for a long time. Long enough that they bring in more people just by being happy about the service.
Same with Express/Nord VPN sponsorships. Many people debunked the adverising BS they were spinning about blocking tracking when really it only masked a tiny subset.
As someone who studied infosec, those ads were infuriating. Now I just sponsor block it all because I'm beyond tired of it.
Really like Mullvad for that. They don't pretend a VPN alone makes you invisible for tracking nor do they pretend it makes your browsing much more secure. They don't do any BS sales either. You get what you pay for and they are very upfront about what you get (mostly ISP block and region lock bypass).
Haven't seen a YT sponsorship for them yet either so that's another plus in my book.
I left LastPass as soon as they started screwing with the free product. Same with Evernote. It's fine to make a non-free product. But if you make a free product with premium settings you can't go back and pinch the original user base by taking features away. Those companies *products always fail.