United Kingdom
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most things. Let me put it this way, if you were literally in-front of a shop. would you prefer to go-inside and look at the and make a decision there? or would you go "no I'll open up amazon on my phone instead"
granted, there's a lot of stuff most people don't care about being in-person for. but a lot of thins you buy online, you would rather purchase in store - if you were just already there instead of on your sofa.
this is why there is no one-reason, and it's more complex than the two second thought answer.
To be honest if I'm in-store, I'll quite often open a browser so I can look at reviews, so yes I'll tend to end up open up Amazon, bith for reviews and a price check.
Yes, it's "more complex than the two second thought answer" - but I'll contend that this still the largest factor in the changing make-up of the high street.