this post was submitted on 01 Jul 2023
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I have a friend, now some big-shot SEO lead at a digital agency, started at Saatchi a decade ago. She explained to me how most of the irrelevant targeted ads you see are mostly due to idiot clients, or sometimes itβs just an awareness campaign, where they place a lot of ads and see who gets hooked - they are then followed up with better targeted and tailored ad.