That article is only speculating that the gamepass user growth has slowed or reached a plateau. Even if we say that gamepass has reached its peak thats 30million people subscribing monthly. Platstation plus is at 50million monthly subscribers. BG3 is estimated to have sold 7m copies so they aren't exactly in a position to say what the market wants.

Subscribing to gamepass is better value than buying the games outright. The up and coming generations are far less opposed to subscriptions and as they get older and have more money I see them just paying $10-15 a month for an endless supply of games. Maybe they buy a few games here and there the ones they know they will play a lot of.

I obviously havent thought much about it and am just kneejerk reacting to the headline. While I do think the apatite for full priced, fully developed, content rich games is there and BG3 proves to developers that its viable. I also think that subscription bundles and games that release with only core content and use microtransactions or subsciptions to fund developement of more content are easier to make, easier to get investors and overall safer to pull off and that is why I believe the market is trending towards games as a service.