this post was submitted on 29 Jun 2023
85 points (96.7% liked)
Technology
60099 readers
2926 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Billions upon billions of dollars and decades of research have been spent on marketing and advertising because it works.
They don't necessarily want to convince you to buy their product directly. What they want is for you to constantly be reminded of their brand so that when you decide to buy a product, your first thought might be their product. If you're thirsty and you walk into a store, they want you to think of Coke. If you're hungry, they want you to think of McDonald's. Even if you don't really like it, maybe you don't buy their product, but you're thinking of it, so maybe you'll talk about it and remind someone else of it.
Watch data is valuable because it lets them know how to keep your attention so that you'll watch more ads. It tells them which ads to associate with you personally, and which videos to put which ads on for maximum effect.