This is why I think Go is actually significantly more approachable than chess. With chess, you really need someone of very similar level; if one of you is a little better, that person will almost always win, and that's often kinda boring for both of you. But Go has a handicapping system built in that makes it way more forgiving of differences in skill, so that you can both play a pretty challenging game. I think it's contributed a lot to the culture around the game being more open and focused on teaching others, too.

That said, there are still a lot of things that high-level players memorize. But it seems like there are a lot more folks just playing for the joy of the game, and at the low levels, those folks will often outplay those who get very into the memorization too early.