this post was submitted on 15 Dec 2023
385 points (95.3% liked)
Privacy
32167 readers
366 users here now
A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
In this community everyone is welcome to post links and discuss topics related to privacy.
Some Rules
- Posting a link to a website containing tracking isn't great, if contents of the website are behind a paywall maybe copy them into the post
- Don't promote proprietary software
- Try to keep things on topic
- If you have a question, please try searching for previous discussions, maybe it has already been answered
- Reposts are fine, but should have at least a couple of weeks in between so that the post can reach a new audience
- Be nice :)
Related communities
much thanks to @gary_host_laptop for the logo design :)
founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
The point of OK Google is to start listening for commands, so it needs to be really good and accurate. Whereas, the point of fluffy blanket is to show you an ad for fluffy blankets, so it can be poorly trained and wildly inaccurate. It wouldn’t take that much money to train a model to listen for some ad keywords and be just accurate enough to get a return on investment.
(I’m not saying they are monitoring you, just that it would probably be a lot less expensive than you think.)
I was about to write this but you took the words right out of my mouth, so I will just write "this ^"
I think what the person is saying is that if you aren’t listening for keywords to fire up your smart speaker, but are more instead just ‘bugging’ a home, you don’t need much in the way of hardware in the consumers home.
Assuming you aren’t consuming massive amounts of data to transmit the audio and making a fuss on someone’s home network, this can be done relatively unnoticed, or the traffic can be hidden with other traffic. A sketchy device maker (or, more likely, an app developer) can bug someone’s home or device with sketchy EULA’s and murky device permissions. Then they send the audio to their own servers where they process it, extract keywords, and sell the metadata for ad targeting.
Advertising companies already misrepresent the efficacy of the ads, while marketers have fully drank the kool-aid - leading to advertisers actually scamming marketers. (There was actually a better article on this, but I couldn’t find it.) I’m not sure accuracy of the speech interpretation would matter to them.
I would not be surprised to learn that advertisers are doing legally questionable things to sell misrepresented advertising services. … but I also wouldn’t be surprised to learn that an advertising company is misrepresenting their capabilities to commit a little (more) light fraud against marketers.
sigh yay capitalism. We’re all fucked.
This along with much else that's pointed out make the whole devices capturing audio to process keywords for ads all seem unlikely, but, one thing worth pointing out is that people do sell bad products that barely or even just plain old don't do what they told their customers it would do. Someone could sell a listening to keywords to target ads solution to interested advertisers that just really sucks and is super shit at its job. From the device user's standpoint it'd be a small comfort to know the device was listening to your conversations but also really sucked at it and often thought you were saying something totally different to what you said but I'd still be greatly dismayed that they were attempting, albeit poorly, to listen to my conversations.