this post was submitted on 28 Jun 2023
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151
Prolonged protests put Reddit at crossroads with ad revenue (www.campaignasia.com)
submitted 1 year ago by L4s to c/technology
14 comments fedilink hide all child comments
 

After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.

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[โ€“] [email protected] 10 points 1 year ago (2 children)

Nah. The point of API costs was to kill 3rd parties to force all mobile users onto the 1st party app to ensure more ad views. They are marking subs back to SFW to ensure ad views, which is insane w/o NSFW cleanup.

Dunno what other revenue streams they can exploit. They've got ads, subs and paid awards, I'm sure they're selling our data.

[โ€“] Candelestine 4 points 1 year ago

They don't push their stuff very hard. But you're right, they do have all the basics nailed down.

Which means all they can really do is try to widen those already-existing streams more. Getting everyone on the official app is a great step one, but it won't fix profitability either. Need those streams wider yet.