this post was submitted on 11 Dec 2023
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Whenever he does something bad, we actually want to keep it in the news as long as possible. When he went full antisemitic, keeping it in the news made a bunch of corporations pull their ads. And judging from the interview with Musk afterwards, it did significant damage to Twitter and to him.
Companies wouldn't be cancelling ads if they thought it would be a tiny, inconsequential peace of news. They cut ties with Musk instantly because they expected the conversation about it to persist and hurt any associated brands. They expected it would stay in the news.
So broadcast loud and clear when he shits the bed, and use it to prove to people that billionaires aren't special or distinctive. Now that said, I actually agree with you for this specific article. It seems inconsequential and not worth keeping in the public zeitgeist.