this post was submitted on 12 Dec 2023
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Don't call me vegan: People more likely to go meatless if food labelled 'sustainable' instead (news.sky.com)
submitted 11 months ago by MicroWave to c/health
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Researchers said changing packaging on meat and dairy-free products, which often proudly tout their vegan status, could result in more people selecting them.

People are more likely to pick a meat-free option if it's not labelled vegan, a study suggests.

Foods described as "healthy", "sustainable" or "plant-based" are all more appealing, according to the University of Southern California.

Its research saw more than 7,000 people asked to choose between a vegan food basket and one with meat and dairy.

The former was randomly labelled "vegan", "plant-based", "healthy", "sustainable" or "healthy and sustainable".

The experiment found people were more likely to select it when the focus was on its benefits (such as "sustainable") rather than its content, though "plant-based" was still more popular than "vegan".

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[–] [email protected] 31 points 11 months ago (2 children)

I do eat plenty of meat but also enjoy a lot of vegan and vegetarian dishes. The best ones are those that don't pretend to be meat and do their own thing, because they play to the strength of their ingredients instead of failing to be something else.

[–] Gigan 6 points 11 months ago

The best ones are those that don’t pretend to be meat and do their own thing, because they play to the strength of their ingredients instead of failing to be something else.

I've prepared some vegetarian meals and agree 100%.