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Honda's commercials saying they are going to be carbon neutral by 2050. What?
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this post was submitted on 10 Dec 2023
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Yes, it's nonsense. In 2050 if they aren't carbon neutral, they haven't broken any laws so there'll be no punishment. So why not announce lofty goals?
Why do you think it is impossible for people at Honda to care?
It is not impossible for people at Honda to care. Just not the right people, those that can actually make a difference. The decision makers are all looking for what gives them the most profit, if not then they are not in their position long or, really, never get to a position that matters in the first place.
The only thing that capitalism cares about is profit, by very definition.
Therefore it is up to consumers to make sure that being environmentally conscious is profitable.
I was going to buy Hondas anyway because they are cheap and reliable but if Honda as a company really does become carbon neutral that's an added bonus that I'm thrilled about. Even if Hondas become moderately priced and reliable instead of cheap and reliable as a result, they'll still be on my radar.
You counter your own point...
You cannot trust people to do what is right for the environment. They wont do anything until they see the effects for them selves and by then it is far too late to do anything meaningful. And if/when they do finally care all they see is a lot of green washed campaigning by every company claiming to be green when non of them are and they have no real choose and a lot of confusion. You need strict and effective regulation to curve this behavior in companies.
Until we get our AI GPT overlords, people is all we’ve got.
Money tends to have that effect.