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A Novel Approach to Youtube Ads (9to5google.com)

submitted 7 months ago* (last edited 7 months ago) by atrielienz to c/technology

126 comments fedilink hide all child comments

Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.

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[–] pachrist 21 points 7 months ago (1 children)

I don't know. I bet it has been pretty effective, but I also don't think I'd trust any data I'd see from Google.

But, their goal isn't to get you or me to watch ads. Hell will freeze over before I spend 30s watching an ad for a video that's barely double that. Their goal is to target the people we've installed ad blockers for: friends, parents, siblings, in-laws.

I'm not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is "too much hassle," so Google won that fight. I don't know if new people are installing, updating, or changing ad blockers enough to offset right now.

[–] [email protected] 1 points 7 months ago

I’m not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is “too much hassle,” so Google won that fight.

Google won until the next round when, to make even more money for the shareholders, they will put so many ads in a video that also your mother and mother in law will return to use an adblocker. Or leave YT entirely