this post was submitted on 16 Nov 2023
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[–] [email protected] 17 points 11 months ago (2 children)

You are using data from US only. Globally, Apple share fell to 16% in 2023 Q3, they are big, but far from the biggest player in global market.

[–] [email protected] -4 points 11 months ago (1 children)

But a lot of those are lower value markets for advertisers, or markets where Google has low marketshare anyway (e.g. China). So the amount of money Google is willing to pay is much lower than more lucrative markets like Western countries where people are affluent enough to afford iPhones.

[–] [email protected] 10 points 11 months ago (2 children)

Again, US is the only western country with Apple being in the lead. In all other affluent western countries, Apple is 2nd or 3rd by market share. Just recently, they even fell to 2nd place in Western Europe, which everyone said was impossible just a few years back.

[–] [email protected] 7 points 11 months ago

Don't you know everyone from outside the US is poor!

[–] [email protected] 3 points 11 months ago

And I sincerely hope that continues. I wish there was a third or fourth major player in the mobile space instead of just Android and iOS, but I guess that ship has sailed. Maybe Linux phones will get there eventually, we'll see.