So this is some bollocks. Guess I'll be cancelling our plan since it's only used by two of us.
Current price $17.99/month, new price $32.99/month.
If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later... But close to doubling in one go is a no from me dawg.
Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.
To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don't make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.
Links to cancellation etc: https://support.google.com/youtube/answer/12400348?sjid=6028684095030617608-AP
Does this mean that for people who don't pay they're going to make the ads twice as annoying?
Feels like they are shooting themselves in the foot. But, that's capitalism for you. Being predictably profitable is "not sustainable". Share holders want more. Which for some reason, I don't understand, directly leads to just a slightly worse money-grabbing product than what consumers are willing to pay. Rince, repeat, enshitification ensues.
I cancelled my Premium Lite yesterday (or rather, Google did, by no longer offering it). Installed the Revanced stuff. And suddenly, the YouTube app works much, much, better than when I paid for it.
Twice as frequent and half as skippable maybe.
It'll be like having visited a bad pornsite in the 90's and your screen will end up being ads stacked on top of ads.
Might be the end kf the platform if that actually happens, there's already an insufferable amount of ads as i keep getting these double ad blocks in a row.