this post was submitted on 01 Nov 2023
1015 points (99.0% liked)
Technology
60048 readers
3185 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
these companies spend a lot of money and computation power on intelligent targeting systems because they are in fact better from a capitalist perspective
Maybe. I guess it makes it easier for Google to sell many different ads in the same time/space. Still sucks for everyone else though.
But people advertise with Google precisely because they know the ads will be targeted at relevent people. If Google just sell loads of ad slots that just show to random users then that's just a waste of money. If I'm selling motorbike helmets I don't want to waste my money having Google show those ads to 60 year old men who only travel by bus or golfers or people who use wheelchairs.
Google won't just sell loads of ads here, they'll totally change their business model to something closer to the targetting approach.
You target the ads based on the content of the page rather than the identity of the viewer. That's how tv radio and print ads work.
the companies optimize for profit and nothing else. you do not matter.