this post was submitted on 01 Nov 2023
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I give it a year, tops, before they start serving ads in premium too.
But that's the only benefit of premium (on YouTube itself). I guess there are still YouTube originals but that kind of died as far as I can tell.
Yes. And? You think they care? Premium isn't there to benefit you, it's there to benefit Google. As soon as the money stops coming in, they'll look for other ways to squeeze it. We're already seeing it with streaming providers shoehorning ads into their paid services. It's not that much of a stretch.
The only benefit now, but what if they start to serve 30 non-skippable ads without premium and ONLY 5 with premium, what a deal! Right? If you hate ads you can just buy higher tier for ONLY $5 more.
Let's just keep fingers crossed for ublock...
Update, they did it.
Kind of. If anybody signs up for that premium lite they're fools.
They'll introduce premium platinum for 2x the price, and then normal premium will be changed to YouTube supporter class, with select advertisements
But they'll do this very quietly, and everyone will get grandfathered into YouTube supporter if they don't do anything. So in public they'll still say YouTube premium has no advertisements, even though they've moved the goal posts
This is scarily believable.
But on the good side, they offer 3 months of "reduced" cost ( but still more than old premium cost) for those that upgrade now
More realistically they'll bump up the price of premium a bit more and then have a reduced ads tier for like $6-7. But, I also have my doubts about that. The business model is significantly different than other "streaming services".