News

23293 readers

4488 users here now

Welcome to the News community!

Rules:

1. Be civil

Attack the argument, not the person. No racism/sexism/bigotry. Good faith argumentation only. This includes accusing another user of being a bot or paid actor. Trolling is uncivil and is grounds for removal and/or a community ban. Do not respond to rule-breaking content; report it and move on.

2. All posts should contain a source (url) that is as reliable and unbiased as possible and must only contain one link.

Obvious right or left wing sources will be removed at the mods discretion. We have an actively updated blocklist, which you can see here: https://lemmy.world/post/2246130 if you feel like any website is missing, contact the mods. Supporting links can be added in comments or posted seperately but not to the post body.

3. No bots, spam or self-promotion.

Only approved bots, which follow the guidelines for bots set by the instance, are allowed.

4. Post titles should be the same as the article used as source.

Posts which titles don’t match the source won’t be removed, but the autoMod will notify you, and if your title misrepresents the original article, the post will be deleted. If the site changed their headline, the bot might still contact you, just ignore it, we won’t delete your post.

5. Only recent news is allowed.

Posts must be news from the most recent 30 days.

6. All posts must be news articles.

No opinion pieces, Listicles, editorials or celebrity gossip is allowed. All posts will be judged on a case-by-case basis.

7. No duplicate posts.

If a source you used was already posted by someone else, the autoMod will leave a message. Please remove your post if the autoMod is correct. If the post that matches your post is very old, we refer you to rule 5.

8. Misinformation is prohibited.

Misinformation / propaganda is strictly prohibited. Any comment or post containing or linking to misinformation will be removed. If you feel that your post has been removed in error, credible sources must be provided.

9. No link shorteners.

The auto mod will contact you if a link shortener is detected, please delete your post if they are right.

10. Don't copy entire article in your post body

For copyright reasons, you are not allowed to copy an entire article into your post body. This is an instance wide rule, that is strictly enforced in this community.

founded 1 year ago

MODERATORS

350

Almost all major advertisers have fled Elon Musk's Twitter, new data shows | Boing Boing (boingboing.net)

submitted 1 year ago by [email protected] to c/news

27 comments fedilink hide all child comments

As reported in Insider:

"This is a drop we have not seen before for any major advertising platform," said Ruben Schreurs, Ebiquity's chief strategy officer.

"The recent claims by X's leadership around the mass return of top advertisers buying ads on their platform has puzzled us," said Ebiquity's Schreurs, who added that the consultancy's work with clients and discussions with advertiser trade body groups hadn't provided any indicators that big advertisers were back on X.

Ebiquity's analysis has led to "serious concerns about the trustworthiness of public statements made by Musk and Yaccarino," Schreurs said.

A number of advertisers have stopped or drastically reduced their spending on X over the past year, amid concerns about the content it hosts and the general reliability and effectiveness of its ad platform.

A separate analysis, from the advertising analytics firm Guideline, found that X's US ad revenue has dropped 55% or more each month since Musk's takeover. A review of data from Sensor Tower conducted by progressive watchdog group Media Matters found that while some advertisers had technically returned to purchasing ads on X, they were doing so at just a fraction of the level of their previous spend. Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower's data.

you are viewing a single comment's thread
view the rest of the comments

[–] whynotzoidberg 101 points 1 year ago

I don’t blame them. I expect viewership is down, as well as the other factors. Heck, when I click a link that goes to a tweet and it tells me I have to login… I press the back button.

I have a login. But nah.