this post was submitted on 14 Oct 2023
277 points (93.4% liked)
Technology
59750 readers
2858 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
The problem is that there's no competition. There's no real YouTube alternative that content creators can post to.
That's because video hosting platforms aren't profitable. Anyone that's trying to do what youtube is doing will either have shortcomings or go bankrupt.
Does some of the payouts need normalising? Some of the bigger content creators make absolutely bank for hardly doing anything with little overheads.
Most of people's earnings on YT are thanks to sponsors, not actually Youtube's own ads. Youtube's ad partnership has gotten really bad, the payments are reportedly not good at all while it's really easy to get demonetized.
Pretty much every major YT channel makes sponsored segments now or have a patreon, I'm pretty sure YT's ads are just to try generating profit.
Not just that, but anytime there is an alternative it gets flooded with neo-nazis, grifters, scammers and other garbage that would otherwise be banned on Youtube. But because the platform is small and uprising, or they were designed specifically for that purpose, they look the other way.
And the reality is there never will be anything that can meaningfully compete. Not anymore. Youtube has inertia. It’s not just that content creators get part of the advertising or that Youtube functionally advertises their channels based on related content algorithms. It’s also that youtube has over a decade of historical material. It’s the largest collection of video content in the history of the planet. Ever. By far. The age of “people are going to ditch your service for a competitor’s” is long gone. We are squarely in the age of the solid internet, which is ruled by a handful of very large, very powerful corporations, who do not really have to worry about “new competition,” because the scale of their operations is so vast, so well established as a part of the culture, and so astronomically expensive to maintain that nothing new could ever hope to compete.