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When brain-computer interface finally became reality, right holders and streaming companies will require you to hook in and let them wipe the memory of you watching the movie whenever they cancel your "purchase" like this.
There are quite a few things I'd love to experience for the first time again.
I don't buy digital copies when I have a choice. Easy for movies but Steam kinda fucked that up for games. I was never more disappointed than the time I bought a game box and all it contained was a code to get a digital copy. Haven't had a problem with Steam..... yet. It's only a matter of time though.
Steam came to my mind with this situation as well. I assume the outcry would be loud if this happened there. But it gives another good reason to shift habits.