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I guaranfuckingtee Amazon doesn't lose money on shipping. If they were losing money on it they'd raise the price of Prime. Anyone reading this thread who thinks they have it figured out more than a trillion dollar company with armies of logistics departments is foolish.
value is different than cost. At market shipping rates, Amazon could be charging their customers more, say $1000, for Prime. But that doesn't mean it costs Amazon that much to operate it. So your statement means they are leaving money on the table, but they still very well may be making a profit off Prime. Just not as much as they could.
And yet they're still able to rake in cash, weird. Almost like some random JP Morgan analyst is telling half a story to slant it how they want.
If Amazon was "losing" money on Prime they'd raise the price. It really is that simple, all the creative accounting in the world doesn't change that.
edit; you know how you can cost Amazon $1k per year? Cancel prime and stop buying so much bullshit.