this post was submitted on 25 Sep 2023
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While 30% is high it seems developers consider it acceptable since number of games Steam releases is not reducing. Any one of those developers can decide not to publish on steam and go that way, but in the end I think Valve's service offers so much exposure that it's worth considering.
Getting 100% of 1000 sales is not the same amount of money as getting 70% of 30000 sales, especially when it's a digital distribution where copying bytes costs nothing. Steam also offers bunch of other services as well, things like networking, cloud saves, streaming and similar all of which cost money to maintain.
That's the whole point. If people prefer to buy it on Steam, then that's it. Forcing people to move away to other store due to exclusive deals and similar means only making people with money more annoyed and more inconvenienced.
How is it backing them in the corner if they have elsewhere to go? No one is forcing people to publish on Steam.