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‘Mastermind’ Taylor Swift drives hoards of fans to voter registration site (www.independent.co.uk)

submitted 1 year ago by DevCat to c/[email protected]

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Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.

On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.

“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.

“13! Let’s just say her reputation for being a mastermind is very well-earned.”

Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?

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[–] [email protected] 21 points 1 year ago (1 children)

gotta say i'm genuinely impressed with her because of this

[–] [email protected] 18 points 1 year ago

She used to not discuss politics. At all. Once she transitioned fully to pop and had a wider audience, we got Trump, and she finally decided to go full tilt anti-regressive.

There's footage of her, all planned I am sure, arguing with her dad and other business managers about it. They said she'd lose fans and she said she didn't care, and that it was the right thing to do. Again, the cameras were rolling, and I can't imagine it was truly a spur of the moment, candid discussion, but still...she's building the narrative that celebrities have a responsibility to the society that supports them.

I really appreciate the work she's been putting in. She also acquiesced to all the writers' demands during their strike, so they were able to work on her Eras documentary. She's been crushing it.