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The article is literally about a case in which it has worked, which doesn't fit your definition of it being bad.
And what I said was "Let’s not excuse it because of some rare cases where it achieved something good." I'm not trying to frame this specific case as a bad thing, I absolutely don't think it was.
There are other examples though. Lots of them. I agree with your premise, but the evidence is that the threat of cancellation does trigger action in many celebrities and public figures.
I honestly didn't see much of that, except in cases where it was a legal issue like Weinstein or Kevin Spacey. Rowling is still around and didn't care in the slightest. Kanye can't shut his damn mouth and still sells like crazy. Not to mention Musk who keeps getting worse. It seems unless the law is involved, it only works on small creators and people with a slight sense of guilt.