this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)
submitted 1 year ago by L4s to c/technology
263 comments fedilink hide all child comments
 

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] [email protected] 38 points 1 year ago (1 children)

Subscription based models is how they kill the second hand car market. No one will touch a BMW with a subscription off lease.

[–] [email protected] 3 points 1 year ago (1 children)

does BMW make money on second hand cars then? probably just parts...

[–] Ghostalmedia 4 points 1 year ago (1 children)

BMW parts are bonkers expensive. I have a Cooper and whenever something goes wrong the repair is stilly expensive. Mini may be BMW's cheaper brand when you drive off the lot. But ownership costs outside of warrantee are BMW through and through.

[–] Cheesus 1 points 1 year ago (1 children)

Parts is also where dealerships make most of their money

[–] Ghostalmedia 1 points 1 year ago

That and charging 2x for repairs.