this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)
submitted 1 year ago by L4s to c/technology
263 comments fedilink hide all child comments
 

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] ocassionallyaduck 9 points 1 year ago (2 children)

More like "if this car is otherwise the best option, I'll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty."

[–] [email protected] 10 points 1 year ago

Maybe. I feel like it's going to be kind of hard to make them care if you're still buying their product though.

[–] grue 4 points 1 year ago* (last edited 1 year ago)

It is never "otherwise the best option" because abusive tactics like this are instantly and totally disqualifying. Period.

The line must be drawn here.