this post was submitted on 16 Aug 2023
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While I agree, it's good to know these ridiculous actions he takes. It's not like it's positive for him
Musk operates on the "There is no such thing as bad publicity model". He doesn't care if the news is bad or good so long as his name / businesses are in the 24-hour news cycle. It's stupid, but he gets idiots to bring him more attention.
This is %100 wrong when your main source of revenue is advertising. Advertisers very much care about bad press.
Edit: How relevant - https://lemmy.world/post/3325197
Your example fits into the 'any publicity is good publicity' mindset too, fyi.