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Pricing is an aggregate use case for scale. Generally you don't want to have an overwhelming number of combos in your rate a price cards. It creates hard to market pricing and confusion for customers. And it causes a lot of challenges and confusion when pricing needs to change. So you offer a finite number of tiers that on aggregate cover the true cost and margin of profit needed. I think what most folks dont realize is a lot of streaming services currently operate a loss because they have to be so competitively priced. And cord cutting on cable where TV companies could rely on bundles puts streaming services in a direct to consumer model in a vice grip of pressure.
If they operate at a loss that's their problem not mine!
And if they then lose customers by increasing the price, or limiting the service that's part of the game.
I have no sympathy for the media companies, they have always been grabbing money and overpricing everything.
That's fine. Cancel your subscription. But Disney+ operates at a loss. A way to cut that loss is get more subscribers and or increase cost. I imagine they are going to be calling the bluff to see which of the PW sharers actually cancel vs those that stay and end up with converting recipients of sharers as new customers. But it's naive to say that these companies, which I agree don't deserve a lot of sympathy, are struggling to figure out how to operate a profitable streaming business. But folks want to have there cake and eat it too, don't pay for the service but have unfettered access to the content.
https://www.reuters.com/business/media-telecom/disney-cuts-streaming-losses-resurgent-parks-boost-results-2023-05-10/
Well let me break out a tiny violin for them then, it's not like they have a monopoly on a huge number of IPs...oh wait...hmmm guess they do actually huh maybe they shouldn't of spent all that money acquiring all those studios if it isn't actually making them money. But you know I think the world's largest media company can afford to run their streaming service at a loss.