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Disney to Crack Down on Password-Sharing Too (www.cnet.com)

submitted 11 months ago by [email protected] to c/[email protected]

19 comments fedilink hide all child comments

Archived version: https://archive.ph/w8JRj

Effective October 12, the company will raise the monthly price of its ad-free plans Disney+ and Hulu plans by more than 20%.

The Disney+ ad-free plan will rise by 27% to $13.99 a month in the US, up from $10.99. That's double the $6.99 monthly cost Disney charged for the service when it first launched in 2019.

Hulu's ad-free plan will increase by $3 a month, or 20%, to $17.99 a month. The ad-supported tiers for both services will remain at $7.99 each.

The price hikes come amid Disney's continued efforts to slash $5.5 billion in costs this year.

The monthly prices of its two Hulu live TV packages will also increase by $7 each for both the ad-free plan and the ad-supported offering. ESPN+ will go up by $1 to $10.99 a month.

Additionally, Disney announced that starting September 6 subscribers in the US will have access to a new ad-free bundled subscription featuring the ad-free Disney+ and Hulu services for $19.99 a month.

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[–] 1bluepixel 34 points 11 months ago (7 children)

Of course they are. Netflix's password-sharing crackdown was a success and raised their subscriber numbers. They've proven that people will by and large put up with it despite the backlash.

Cat's out of the bag. Expect all other platforms to follow suit.

[–] BitSound 6 points 11 months ago (2 children)

My SO just set up a new account because of Netflix's new policies. Like it or not, it's working out well for Netflix

[–] [email protected] 4 points 11 months ago* (last edited 11 months ago) (1 children)

Before Netflix took hold, piracy was extremely accessible.

Even the less tecy savvy could easily download a client and there were numerous websites with ease to multiple files. Google search was throwing out torrent files in the hundreds.

Now since Netflix, that activity had died down and people wanted the convenience of being able to stream anywhere and ease of access. Piracy became limited to those that only really want to do it.

Now if these activities push it, the floodgates may reopen and people may start coming up with even easier ways to pirate. Kodi for example becoming super easy to access.

[–] [email protected] 2 points 11 months ago

Sonarr, radarr jellyfin, Komi, plex. There’s lists of help to make it even more convenient these days.

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