this post was submitted on 23 Jul 2023
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Miracle Rice...

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[–] Vupperware 3 points 1 year ago (5 children)

Please tell me this isn’t a real product.

[–] spicysoup 24 points 1 year ago (2 children)

yeah it's made from konjac, i think it's mainly for people who want to eat as little calories as possible

[–] [email protected] 10 points 1 year ago (1 children)

Ohhh so that's why... So the rice actually does do something? But I think the marketer who designed this needs to be sent back to high school to retake biology or sth

[–] Decoy321 4 points 1 year ago (1 children)

The marketing is intentional. It's intentional use of buzzwords for search engine optimization, as well as for, you know, stupid people.

Suppose if you left out the "plant based" part on a site where this is sold, then anyone searching "plant based snacks" might not get this as a result.

I'm overly simplifying, but I hope you get what I'm saying.

[–] [email protected] 4 points 1 year ago

There are also a couple of reasons why someone might want to use a substitute for rice.

Growing rice is very water intensive. Rice contains traces of arsenic. And of course it's full of carbohydrates.

The packaging is marketing and uses the same plant-based stick that is conflated with healthy food.

[–] [email protected] 3 points 1 year ago

Or they're constipated...

Konjac is supposed to help with cholesterol and acne too.

But mainly constipation.

[–] [email protected] 13 points 1 year ago

"Grain Free Made from the Konjac plant eaten in Asia for over 1,000 years"

So, it's not rice?

[–] [email protected] 3 points 1 year ago

It really is! I've actually held a package. I can't remember if rice was even an ingredient.

[–] [email protected] 1 points 1 year ago (1 children)

It is most likely real, and it falls in line with gluten free vodka. What people are unwilling to look up, marketers are able to exploit as an "edge".

[–] [email protected] 2 points 1 year ago* (last edited 1 year ago) (1 children)
[–] [email protected] 1 points 1 year ago

Yes good example. I will say, apprently the rice in the OP does serve a purpose beyond "plant free rice", but the label seems to hit off the mark. I feel like the actual marketing opportunity would be low calorie or digestive aide rice based on several other comments.