this post was submitted on 20 Mar 2025
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Apple
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If they licensed a bigger catalog, that might improve things. But it really is sort of an HBO model, in an era when people are more inclined to cancel or subscription hop.
HBO never had a huge number of new broadly appealing tv shows either. Always a few tentpole shows. But historically, people just stayed subscribed. And it was just how things worked.
It seems to me that Apple needs to stick it out and keep building a high quality library. Along with sorting out discovery/interface issues.
Exactly! The library of shows was really what killed it for me. On HBO once I've watched all the new shows I like they have tons of old shows I still want to watch. On Apple TV once the new shows were done it felt like there was almost no reason to go on there again.