PC Gaming

9694 readers

867 users here now

For PC gaming news and discussion. PCGamingWiki

Rules:

Be Respectful.
No Spam or Porn.
No Advertising.
No Memes.
No Tech Support.
No questions about buying/building computers.
No game suggestions, friend requests, surveys, or begging.
No Let's Plays, streams, highlight reels/montages, random videos or shorts.
No off-topic posts/comments, within reason.
Use the original source, no clickbait titles, no duplicates. (Submissions should be from the original source if possible, unless from paywalled or non-english sources. If the title is clickbait or lacks context you may lightly edit the title.)

founded 2 years ago

MODERATORS

[email protected]

472

Over 30 Apex Legends voice actors refuse to sign an agreement that would see them 'give up our expertise to train the generative AI that will replace us tomorrow' (www.pcgamer.com)

submitted 3 days ago by [email protected] to c/[email protected]

58 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 12 points 2 days ago (3 children)

When Star Wars (1976) came out, it cost 12 million to make and had almost no advertising. The "advertising" was word-of-mouth.

Modern games and movies wouldn't need to set aside 100 million dollar advertising budgets (on TOP of the cost of their product) if they would simply stop writing shit.

[–] chiliedogg 9 points 2 days ago

They had word of mouth AND the difficulty of getting a film made and distributed. That meant very few movies existed. It's easier to stand out in a small crowd.

Now anybody with a phone can film and distribute. Marketing is more important for getting your idea in front of people than anything else these days.

[–] x00z 7 points 2 days ago

You can't really compare budgeting and advertising with 50 years ago.

Regardless of inflation, it's hard to stand out in the flood of new stuff and information being thrown at us from every direction. You didn't have any of that back then.

[–] LovableSidekick 2 points 2 days ago* (last edited 2 days ago)

Star Wars was released in 1977, and what does "simply stop writing shit" mean?